China has been a state of ritual since ancient times. The delicately packed gift box is a gift for friends and family during the New Year. A lot of people have to choose gifts for the holidays, birthdays, weddings and birthdays. The gift is heavy and heavy. Big to home appliances, small to a ring, through careful packaging, the meaning of the gift beyond its own value. However three consumption, the restriction of the national initiative thrifty, against the background of New Year year of the horse years ago products start "populist" road, abandon the former unnecessary gift box spoiling is a form of meantime. In the past, tea, pastries, and cigarettes, packed in gift boxes, began to sell well. But this year, discover, the luxury gift box product that can use hundreds of thousands of yuan to ask for a few hundred thousand yuan is less, and the simple packaging product is go to the mall, the year of the horse is filled with the feeling of saving. "Care for the whole body", as the gift package upstream screen printing profession, in "saving the wind" also has been affected.